In a world where fashion constantly reinvents itself, women’s wear has become more than just fabric and form. It has evolved into a voice, an art, and an experience that reflects individuality and purpose. Across the globe, designers are shifting toward conscious creation, blending sustainability with soul. Among them, Steffy, a 100% Lebanese brand founded in 2017, stands as a heartfelt union of artistry and craftsmanship. Created by designer Steffy Gemayel and her mother Janine G, a conceptual collage artist, the brand tells a story where creativity, emotion, and sustainability merge beautifully to redefine what it means to wear art.
A Bond Woven Through Art
Steffy began as a bridge between a daughter and her mother’s artistic world. Deeply inspired by her mother’s conceptual collages, Steffy Gemayel sought to translate that visual storytelling into fashion. Each design became a heartfelt collaboration, merging Janine G’s art with Steffy’s craftsmanship and passion for detail.
Every piece created under the Steffy label holds the essence of shared creativity and emotion. The prints, colors, and compositions stem from original artworks, while the cuts and fabrics reflect Steffy’s refined aesthetic as a designer and gemologist. Together, their work transforms wearable fashion into a deeply personal and artistic expression.
From Reinvention To Resilience
In 2020, like many brands worldwide, Steffy faced new challenges amid global uncertainty. Rather than retreat, Steffy and her mother chose to evolve. Staying true to their identity of “wearable art,” they reimagined the brand with a commitment to sustainability.
The duo began experimenting with eco-friendly materials, using recycled cotton and upcycled printed fabrics. During lockdown, they learned crochet by hand, turning it into an artistic practice that gave rise to their first crochet bag. Launched in spring 2020, it became an instant success, marking the beginning of Steffy’s renewed journey toward meaningful, handmade craftsmanship.
A Celebration Of Style And Soul
Today, Steffy continues to honor its Lebanese roots while embracing a global creative spirit. Influenced by the cities that shaped Steffy’s artistry, including London, Florence, and Beirut, each collection reflects a fusion of cultures, textures, and timeless elegance.
Beyond crochet bags, the brand’s portfolio has grown to include bespoke evening and cocktail dresses. Crafted from luxurious fabrics, every piece carries unique Janine G prints, turning each creation into a collectible expression of individuality. For Steffy and her mother, fashion remains more than a business. It is an evolving journey of love, art, and purpose.
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