In an era where technology increasingly shapes our lives, several companies are leading the charge to harness its power for wellbeing, mental health, and social connection. From move-to-earn models to mindfulness, these brands are creating meaningful ways to engage individuals, families, and businesses. Let’s explore how Vida Digital Mobile Ltd., Exhale, Voicem, and Tackle and Talk are shaping the future of positive engagement.
Vida Digital Mobile Ltd.: Pioneering Move-to-Earn with STEP

Founded in 2023 and based in Dubai, Vida Digital Mobile Ltd. is at the forefront of integrating InsurTech, FinTech, EdTech, and MobileTech to create STEP, a comprehensive platform that promotes positive engagement and rewards. Through its Self-care Technology Engagement Protocol, Vida Digital offers individuals the ability to earn rewards by maintaining a positive and healthy lifestyle. Businesses can also engage their employees, partners, and clients through the platform, fostering healthier and more connected communities.
With a vision to enable the “move-to-earn” landscape, STEP bridges the gap between well-being and technology, motivating people to take charge of their health and wellbeing. As a white-label app and API provider, STEP offers endless opportunities for companies to seamlessly incorporate positive engagement tools that inspire self-care and active participation. The aim is clear: to grow healthier, happier, and more connected communities through reward-based engagement.
Exhale: A Mindful Movement Towards Mental Health Awareness

Founded by Nawal El Masri in 2021, Exhale is more than just a platform—it’s a movement to foster mindfulness and purpose-filled living. Based in Dubai, Exhale aims to raise awareness about mental health through empathy and compassion. Nawal’s mission is to inspire individuals and organizations alike to embrace a more mindful existence, one that leads to healthier mental and emotional well-being.
Exhale encourages organizations to collaborate, create, and inspire in their journey toward mindfulness. With mental health challenges on the rise, Exhale’s mission resonates deeply, promoting awareness and helping individuals live more purposefully. Nawal’s message of “remember to exhale” reminds us to take a moment for self-care and reflection, underscoring the platform’s commitment to mental well-being.
Voicem: Strengthening Family Bonds Through Audio Memories
Voicem, founded in 2021 by Rich Hadnum, is an audio memories social network designed to reconnect families through storytelling. In a time where millions of families experience infrequent meaningful interactions, Voicem serves as a bridge, offering a way for families to share stories and engage in daily meaningful conversations. This is particularly significant in the wake of the pandemic, which saw a 25% increase in depression and anxiety, with loneliness affecting all age groups.
Voicem recognizes the crucial role strong family relationships play in guarding against mental health challenges. By offering a platform that facilitates daily engagement, Voicem helps to mitigate the sense of isolation and disconnection that many families experience. Through storytelling, the platform offers a simple, yet powerful, way to bring families closer together.
Tackle and Talk: Revolutionizing Mental Health Care through Technology

Tackle and Talk, led by Dr. Hanan Selim, is a robust mental health technology platform that aims to address the unmet needs in mental healthcare, particularly in the aftermath of COVID-19. The platform provides a seamless user experience, making access to counseling and mental health coaching more affordable and timely. With a sophisticated business-to-consumer and B2B sales channel, Tackle and Talk offers unmatched growth potential, powered by a scalable technology stack and rigorous data collection.
What sets Tackle and Talk apart is its focus on affordability and accessibility. The platform aims to make mental health services more widely available, while also providing superior economic benefits and growth opportunities for service providers. By leveraging technology, Tackle and Talk is breaking down barriers to mental health care and ensuring that support is available to those who need it most.
A Better Tomorrow Through Technology and Positive Engagement
These brands are harnessing the power of technology to improve wellbeing, mental health, and family connectivity. Whether through move-to-earn platforms like Vida Digital Mobile’s STEP, mindfulness initiatives like Exhale, storytelling platforms like Voicem, or mental health solutions like Tackle and Talk, the goal is the same: to create a healthier, more connected world. As these companies continue to grow and innovate, they will undoubtedly leave a lasting impact on how we engage with ourselves, our communities, and our loved ones.
To read more startup stories visit- https://menastartupstories.com
