The United Arab Emirates is fast becoming a hub for innovative startups that blend AI technology, behavioral science, and sustainability practices. These dynamic brands are driving self-discovery, personal productivity, mental well-being, and sustainable living in the region. In this article, we explore five forward-thinking companies—SaberSi, Bessern, Planimo, Tanfees, and Grow Your Own—that are making waves in their respective industries.
SaberSi: Know Yourself, Unlock Your Potential
SaberSi, founded in 2023, is an AI-powered platform that serves as a guide to self-awareness and personal growth. The name “SaberSi” comes from the Portuguese words for “know yourself,” reflecting the brand’s mission to help individuals explore and understand their true potential. With AI-driven tools, SaberSi empowers users to embark on a journey of self-discovery, leading to better career choices, improved decision-making, and personal fulfillment.
At its core, SaberSi is more than just a self-help app—it’s a transformational experience that equips individuals with insights about their strengths, weaknesses, and aspirations. Through data analysis and intuitive algorithms, the platform provides tailored recommendations that help users reach their personal and professional goals.
Bessern: Thriving at Work Through Science and Technology
Founded in 2019, Bessern uses technology and behavioral science to enhance employee productivity and well-being. With a focus on corporate clients, Bessern aims to build resilient teams equipped with the mindset and skills to thrive in high-performance environments. The company’s core philosophy is that meaningful change happens when learning is practical and results-oriented.
In addition to its corporate training services, Bessern has developed the Bessern App—a digital solution that helps individuals build productive habits, stay motivated, and enhance their overall well-being. The app encourages employees to practice new skills in real-time, ensuring that positive behavioral changes are both sustainable and impactful.
Planimo: Mastering Time and Tasks with AI
Planimo, founded in 2023, is an AI-powered time and task management app designed to help ambitious professionals streamline their daily routines. The app goes beyond traditional scheduling tools by offering personalized recommendations that align with users’ long-term goals. Whether managing personal tasks or juggling work projects, Planimo empowers users to maximize their productivity with ease.
With an intuitive interface and smart algorithms, Planimo acts as a virtual productivity coach, ensuring that users stay focused and organized. Its innovative features help individuals prioritize tasks, minimize distractions, and maintain a healthy work-life balance, making it a must-have tool for anyone aiming to boost their efficiency.
Tanfees: Redefining Mental Health with Mobile Therapy
Tanfees, founded in 2019, is an online platform offering individual and family therapy through one-on-one sessions and group therapy. With its mobile therapy app, Tanfees provides easy access to mental health services for individuals across the UAE, making therapy more convenient and accessible. The platform also implements large-scale social programs that support the mental well-being of families and communities.
Tanfees addresses the growing demand for mental health care by integrating therapy with modern technology. The company’s focus on personalized care ensures that each individual receives the support they need, whether through digital consultations or group therapy sessions. By leveraging technology, Tanfees makes mental health care more approachable and removes the stigma often associated with seeking help.
Grow Your Own: Promoting Sustainable Living with Hydroponics
Grow Your Own is an innovative startup promoting sustainable food production through hydroponics, aligning with the United Nations’ 12th Sustainable Development Goal (SDG) of responsible production and consumption. The brand focuses on reducing food insecurity and water wastage in the UAE while promoting eco-friendly agricultural practices. By encouraging individuals and businesses to adopt hydroponic farming, Grow Your Own aims to create a sustainable, self-sufficient food supply chain.
Hydroponics not only conserves water but also reduces the environmental impact of traditional farming methods. Grow Your Own’s efforts are geared toward addressing food security challenges and contributing to the UAE’s sustainable development initiatives. The brand offers solutions for both commercial and residential levels, encouraging a greener lifestyle in harmony with nature.
The Future is Bright for Innovative Startups in the UAE
These startups are not only transforming industries but also reshaping the way people live and work. From AI-driven self-awareness to sustainable agriculture, companies like SaberSi, Bessern, Planimo, Tanfees, and Grow Your Own are pioneering solutions that address personal, professional, and environmental challenges. As the UAE continues to foster innovation, these brands stand out as leaders in their fields, demonstrating the potential of technology to create a better, more sustainable future.
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