Fashion brand Beyoung has taken a major step in its global expansion strategy by partnering with e-commerce platform Noon.com The partnership will enable Beyoung to tap into key markets in the Middle East, including the UAE, Saudi Arabia, and Egypt, as part of its ambitious plan to open 300 stores worldwide over the next three years.
Expanding to the Middle East with Noon.com
Launched in 2017, Noon.com has become a prominent e-commerce player in the Middle East. With this partnership, Beyoung aims to strengthen its presence in the GCC and MENA regions, offering everyday fashion at affordable prices. Shivam Soni, CEO and founder of Beyoung, expressed excitement about the brand’s Middle Eastern debut, noting that the UAE is a market ripe with opportunity for value-driven fashion. “We believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion,” said Soni, highlighting the brand’s mission to make fashion accessible for all.
Beyoung’s Indian Roots and Rapid Growth
Founded in 2018 in Udaipur, Rajasthan, Beyoung has grown rapidly, reaching a current gross merchandise value (GMV) of Rs200 crore. The brand has set a target to achieve Rs600 crore GMV within the next three years. In India, Beyoung has already established a strong foothold with stores in cities like Udaipur, Bhilwara, Kota, and Lucknow, and it continues to leverage the country’s booming e-commerce market. India’s direct-to-consumer (D2C) market is expected to reach $100 billion by 2025, fueled by 200 million digital shoppers.
Tapping into the Global Fashion Market
With the growing demand for western-style clothing among young Indian consumers, Beyoung is positioned to become a major player in the global fashion scene. The brand’s partnership with Noon.com provides a gateway for international expansion, targeting new customer bases in Tier II, III, and IV cities across various regions. Beyoung is set to cater to the evolving fashion needs of customers, offering premium yet affordable fashion, both online and in physical stores.
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